Nos. 3-4 Usher's Quay, Dublin 8 (D08 VOF9 and D08 N9YV)
Replacement of a large conventional billboard with a new digital advertising display on Usher's Quay.
3695/24 · Dublin City Council · Lodged 16 May 2024
- Reference
- 3695/24
- Authority
- Dublin City Council
- Register status
- Appealed
- Type
- Permission
- Received
- 16 May 2024
Summary
AI-generatedThe project involves replacing an existing 50.82 square meter conventional poster billboard with a new 35 square meter digital advertising display unit. As part of the city's advertising bartering strategy, this development would also involve decommissioning three other advertising displays in Dublin.
Generated from the description above by an AI model and may contain mistakes. The council’s description is the authoritative record.
Official record
Development description
Protected structure: for development on this site at nos. 3-4 usher's quay, dublin 8 (d08 vof9 and d08 n9yv) (protected structures rps ref. Nos. 8199 and 8200). The development will consist of the replacement of a 6.6m x 7.7m conventional advertising poster (including a 150mm wide frame and 1.25m apron) (i. E. 50.82 sq m) with overhead lights having an overall height of 10.95m off the ground, by the erection of a 5m x 7m digital advertising display unit (including a 100mm wide frame) (i. E. 35 sq m) without overhead lights, and with an overall height of 11.5m off the ground, on the side (east) elevation of no. 3 usher's quay (d08 vof9) (i. E. The 'host wall' to lower bridge street, dublin 8, on the corner with usher's quay, dublin 8). If granted, in accordance with section 1.0 of appendix 17 (i. E. The outdoor advertising strategy 'bartering' system) of the dublin city development plan 2022-2028, the permission would be on the basis of removing and decommissioning the 2 no. 48-sheet advertising displays on the gable wall of no. 145 parnell street, dublin 1, d01 w634 (a protected structure rps no. 6433) (18.58 sq m each), together with 1 no. Advertising display at no. 1a fairview strand, fairview, dublin 3, d03 hf95 (13.01 sq m).
Land-use zoning
What this land is zoned for
“To consolidate and facilitate the development of the central area, and to identify, reinforce, strengthen and protect its civic design character and dignity.”
National zoning type: City/Town/village Centre, central area
Objective set by the Development Plan 2022-2028 (2022–2028). The planning authority decides each application on its own merits — this is the zoning context, not a compliance assessment.
Read the zoning objectives in the development planBuilt & sold
What happened next
Beyond the decision: whether this development was built, and what property here has sold for.
Recent sales nearby
within 500 m| Address | Date | Price | Distance |
|---|---|---|---|
| 4 Ushers Quay, Dublin 8, Dublin | Dec 2025 | €1,050,000 | 5 m |
| Apt 10, 6 Ushers Quay, Dublin City | Jan 2026 | €285,000 | 27 m |
| Apt 29, 6 Ushers Quay, Dublin 8 | Dec 2025 | €283,000 | 27 m |
| 76 City Gate, St Augustine St, Dublin 8 | Dec 2025 | €248,000 | 61 m |
| Apartment 20 Block D, Harbour Field, Sea Gardensnot full market price · price excludes VAT | Mar 2025 | €424,989 | 64 m |
| 74 Citygate, St Augustine St, Dublin 8 | Feb 2025 | €241,000 | 78 m |
| 2 Arran Quay, Dublin 7price excludes VAT | Apr 2026 | €580,000 | 90 m |
| 47 City Gate, St Augustine St, Dublin 8 | Apr 2025 | €307,000 | 93 m |
Nearby properties, not this site — a guide to local values.
Sources: Building Control Management System (commencement notices) and the Residential Property Price Register, licensed under CC BY 4.0. Records are matched to this application by location and may not be exhaustive; always confirm against the official source before relying on them.
Key dates
Timeline
- Application received16 May 2024
- Decision due23 October 2024
- Decision issued23 October 2024
- Appeal submitted18 November 2024
- Appeal decided25 March 2025
In the area
Applications near this site
Other planning applications within about 500 m — what else is being proposed or built nearby.
- RefusedAt this site
PROTECTED STRUCTURE: Replacement of a 6.4m x 7.7m conventional advertising poster (including 150mm wide frame…
3-4, Usher's Quay, Dublin 8 (on the corner with Lower Bridge Street)
4076/22Dublin CityLodged 26 May 2022Commercial
- InvalidAt this site
PROTECTED STRUCTURE: planning permission for the replacement of a 6.4m x 7.7m conventional advertising poster…
3-4 Usher's Quay, Dublin 8 (on the corner with Lower Bridge Street)
3992/22Dublin CityLodged 18 May 2022Alterations
- Granted70 m away
Development will consist of : The creation of a new ope in the party wall separating Merchant's Hall &…
Merchant's Hall , 25/26, Merchants Hall, Merchant's Quay, Dublin 8 (D08 NT3K) and Merchant's House, 27/30 Merchant's Quay, Dublin 8 (D08 K3KD)
4003/22Dublin CityLodged 18 May 2022Alterations
- Invalid70 m away
The development will consist of: The creation of a new ope in the party wall separating Merchant's Hall &…
Merchant's Hall, 25/26 Merchant's Quay, Dublin 8, (D08 NT3K) and Merchant's House, 27-30 Merchant's Quay, Dublin 8. (D08 K3KD)
3934/22Dublin CityLodged 10 May 2022Alterations
- Granted80 m away
The development will consist of (i) partial change of use of the northern portion of ground floor level from…
Bond House, 9-10 Bridge Street Lower, Dublin 8, D08TH76
3083/24Dublin CityLodged 24 Jan 2024Change of use
- Refused90 m away
Planning permission for the following development. GROUND FLOOR: the change of use (except hallway) from…
5, Arran Quay, Smithfield, Dublin 7
2580/19Dublin CityLodged 25 Mar 2019Change of use
- Granted90 m away
PROTECTED STRUCTURE: Planning permission for the following development: The provision of an opaque, glazed…
5, Arran Quay, Smithfield, Dublin 7
3474/19Dublin CityLodged 12 Jul 2019Alterations
- Granted90 m away
PROTECTED STRUCTURE: the development will consist of the creation of a new ope in the party wall separating…
Merchant's Court - 24 Merchant's Quay (a protected structure), Dublin 8, D08 X7YK and Merchant's Hall - 25-26 Merchant's Quay, Dublin 8, D08 NT3K
3175/23Dublin CityLodged 7 Feb 2023Alterations
Related developments
Similar applications
Ranked by what these developments actually propose, not by matching words — so you can see how comparable applications were decided.
- InvalidAlterations
PROTECTED STRUCTURE: planning permission for the replacement of a 6.4m x 7.7m conventional advertising poster…
3-4 Usher's Quay, Dublin 8 (on the corner with Lower Bridge Street)
3992/22Dublin CityLodged 18 May 2022
- RefusedCommercial
PROTECTED STRUCTURE: Replacement of a 6.4m x 7.7m conventional advertising poster (including 150mm wide frame…
3-4, Usher's Quay, Dublin 8 (on the corner with Lower Bridge Street)
4076/22Dublin CityLodged 26 May 2022
- RefusedCommercial
PROTECTED STRUCTURE: Planning permission for the development will consist of the replacement of the existing…
40 Lower Kevin Street, Dublin 8
3769/22Dublin CityLodged 19 Apr 2022
- InvalidCommercial
The development will consist of the replacement of the existing illuminated static advertising display (6m…
40, Kevin Street Lower, Dublin 8
WEB1285/20Dublin CityLodged 22 May 2020
- InvalidAlterations
PROTECTED STRUCTURE : The development consists of the replacement of 1 No. illuminated 12.85m by 3.5m…
41 Upper Gardiner Street , Dublin 1
3074/25Dublin CityLodged 21 Feb 2025
- Awaiting decisionCommercial
PROTECTED STRUCTURE: The upgrade of an existing 6.5m x 3.4m backlit advertising display to a 6m x 2.88m…
Clontarf Road Railway Bridge, Clontarf Road , Clontarf, Dublin 3
WEB6089/25Dublin CityLodged 19 Dec 2025
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