RefusedAlterationsDecided 7 September 2023

Ambassador Theatre, Parnell Street, Dublin 1, D01 R243

Removal of existing advertising signs at the Ambassador Theatre and installation of three new digital display signs.

5462/22 · Dublin City Council · Lodged 16 December 2022

Reference: 5462/22
Authority: Dublin City Council
Register status: Appealed
Type: Permission
Received: 16 December 2022

Summary

AI-generated

The proposed development at this protected structure involves removing all existing advertising signage on the front entrance portico facing Parnell Street. These will be replaced with three wall-mounted static digital display advertising signs on the portico's attic and entrance walls.

Alterationstheatresignagedigital displayprotected structure

Generated from the description above by an AI model and may contain mistakes. The council’s description is the authoritative record.

Official record

Development description

Protected structure: the proposed development will consist of: the removal of all existing advertising signage and associated equipment facing parnell street on the front of the ambassador theatre's entrance portico; and replacement with the erection of 3 no. Wall-mounted static digital display advertising signs mounted on the portico's attic storey and front entrance walls (1 no. On the portico's attic storey; and 2 no. On the portico's front entrance walls); and all associated works. The proposed static digital display advertising sign mounted on the portico's attic storey will be located within the central cavity of the attic storey (where exists a non-original 'ambassador' sign) and will be 0.75 m in height and 4.5 m in width. As an alternative option to the removal of the existing 'ambassador' sign, should the planning authority prefer its retention, the static digital display advertising sign mounted on the attic storey would instead be mounted over the existing 'ambassador' sign (as) is suggested as a possible alternative option on page 188 of the architectural heritage protection: guidelines for planning authorities (2011)). The 2 no. Proposed static digital display advertising signs on the portico's front entrance walls will be 1.41 m in height and 0.67 m in width. The total area of existing advertising signage to be removed is 31.93 sq m and the total area of proposed replacement signage to be erected is 5.27 sq m. The proposed development seeks to meet the objective of dublin city council to establish an acceptable protocol for the display of event information relating to the use of the building as an exhibition hall and event centre, as outlined on page 14 of dublin city council's scheme of special planning control: o'connell street & environs (2022).

Land-use zoning

What this land is zoned for

Z8: Georgian Conservation Areas

“To protect the existing architectural and civic design character, and to allow only for limited expansion consistent with the conservation objective.”

National zoning type: General

Objective set by the Development Plan 2022-2028 (2022–2028). The planning authority decides each application on its own merits — this is the zoning context, not a compliance assessment.

Read the zoning objectives in the development plan

Built & sold

What happened next

Beyond the decision: whether this development was built, and what property here has sold for.

Recent sales nearby

within 500 m

Residential Property Price Register sales within 500 metres of this site
Address	Date	Price	Distance
4 & 4a Parnell Place, Parnell St, Dublin 1	Jul 2025	€320,000	138 m
151 Parnell St, Dublin 1, Dublin	Jul 2025	€199,166	143 m
Apt 19 Avondale, 151/152 Parnell Street, Dublin 1	Mar 2025	€220,000	143 m
Apartment 25, Kenmare House, 22/23 North Great Georges Street	Mar 2025	€335,000	171 m
Apt 24, Kenmare House, North Great Georges St	Mar 2026	€445,000	171 m
Apt 79, Ivy Exchange, Parnell St Dublin 1	Feb 2025	€349,900	176 m
55 Ivy Exchange, Parnell St, Dublin 1	May 2025	€350,000	176 m
71 Ivy Exchange, Parnell St, Dublin 1	May 2025	€435,000	176 m

Nearby properties, not this site — a guide to local values.

Sources: Building Control Management System (commencement notices) and the Residential Property Price Register, licensed under CC BY 4.0. Records are matched to this application by location and may not be exhaustive; always confirm against the official source before relying on them.

Key dates

Timeline

Application received16 December 2022
Decision due7 September 2023
Decision issued7 September 2023
Appeal submitted4 October 2023
Appeal decided17 June 2024

In the area

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Related developments

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